JSW’s JSW One will Create a Distribution Network of Steel & Cement

The JSW One initiative is a marketing activity and it is not a registered company.

JSW Group, led by Sajjan Jindal, is grouping its distribution and supply chain experience across the Steel & Cement businesses under a new JSW One initiative.

JSW Group has a gigantic presence in Steel, Cement & Paints business in India. Since, all three products have a standard set of consumers, during a bid to succeed in bent this common set of clientele, an integrated effort is being made via the initiative.

JSW One is not any registered company but a marketing initiative as mentioned by a corporation source on the brink of the event.

JSW One initiative has been commenced in the Eastern region, which can be increased in entire India in the following years, said JSW Group in this release today.

Currently, JSW Group has 1,766 cement dealers and 950 steel dealers within the eastern region of India. Out of those, only 110 dealers currently sell both steel and cement.

The initiative will derive synergies to profit both the steel and cement businesses by maximizing and streamlining the depth and expanse of JSW Group’s sales and supply chain network.

JSW One will also combine the Group’s expertise across the product portfolio to supply extensive service capability to its customers.

“We have launched JSW One to leverage our Group’s distribution, supply chain, and product synergies across both the steel and cement businesses. Through JSW One, we aim to alter the way we market our products to our customers. We already have a strong presence through our various businesses in eastern India, which can be leveraged to quickly scale up our combined offerings in this region,” the release quoted Parth Jindal, managing director at JSW Cement as saying.

JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-building requirements also as enjoy the benefits of customer overlaps within the various businesses.

This initiative will also help channel partners of both the companies to tap the new revenue streams through the cement & steel products.

JSW One has commenced operations with the cross-selling JSW Neosteel TMT rebars and cement portfolio to its channel partners. It’ll help expand the Group’s on-ground reach to bring JSW closer to its customers.

The JSW One offers a superb opportunity to deepen the company’s penetration within the eastern market where the brand is present and established, said the release.

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