Facebook Inc. is commencing with blending the chat feature of its Instagram and Messenger services, the Verge informed.
The modifications are coming with an update of the company’s apps on Apple Inc.’s devices along with Android devices, informed The Verge, quoting reports from users. Once updated, the Instagram app incorporates Messenger functionality, and further adds more emojis and features like swipe-to-reply and the facility to “chat with friends who use Facebook,” stated the article. Bloomberg couldn’t promptly confirm the report.
This could be the newest step in Facebook’s efforts to get individual products and apps closer together. In the preceding two years, it re-branded Instagram and WhatsApp to grow users’ awareness to make them understand that both the apps are owned by Facebook and that Mark Zuckerberg, Chief Executive Officer has declared plans to merge all the company’s messaging services.
Instagram, the photo-sharing app which Facebook bought for $715 million in 2012, has beyond 1 billion users and has produced upwards of a quarter of the social-media company’s income in the previous year. The team that looks after direct messaging on Instagram informs the Facebook Messenger team a reason why the company is modifying Instagram’s branding to “Instagram from Facebook.”