YouTube TV has recently announced that it will be increasing its monthly subscription amount. This price hike is because YouTube TV adds new ViacomCBS channels.
YouTube TV has declared that it’ll be increasing its monthly subscription amount from $50 per month to $64.99 as the company is going to provide eight of ViacomCBS’s channels, which are available: BET, VH1, Paramount Network, Comedy Central, Nickelodeon, MTV, TV Land and CMT.
This increased price comes into force from today for new subscribers, whereas the existing users will have to pay the new amount from their subsequent billing cycle onwards (either on or post July 30th).
The $15 hike in price marks the most recent price rise for YouTube TV, which was $35 per month when it was initially commenced. The amount was first increased to $40 each month in early 2018 as it included Turner networks (comprising of CNN, TBS, TNT, Adult Swim, Turner Classic Movies, truTV and Cartoon Network). The price then rose up again in 2019 to $50 per month when YouTube TV further added Discovery’s array of networks. And presently, with the inclusion of the above mentioned ViacomCBS channels, it’s getting its highest price jump yet, up to $64.99 each month.
Based on the initial declaration of the inclusion of news channels, YouTube TV is also anticipated to get BET Her, Nick Jr., NickToons, MTV Classic, MTV2, and TeenNick in the near future, even though these channels are not a part of the today’s launch.
Christian Oestlien, YouTube’s VP of product management, announced the latest price and channel inclusion in a blog post and also sympathized with the hiked prices and its effect on some of its users. But he even assured that the “new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”
In comparison to YouTube TV, Hulu’s Live TV plan charges $54.99 (a price that involves access to Hulu’s collection of content, but deficits the unrestricted DVR storage that YouTube TV offers), AT&T TV begins at $55 each month (with massive rise after 12 months), whereas Sling TV’s full plan is available at $45 each month. Although there may be several issues that YouTube TV is edging closer to the price of the actual cable, there are few benefits to Google’s over-the-top service, containing effortless access from any device with an internet link, a barrier to entry is observed when it comes to extra hardware and a far better UI than almost any cable set-top box.