Countries such as India should quickly adopt new technologies in order to expand the enthusiasm and customer base, without fearing that this will inevitably grab away the opportunities that are available in our service sector concerning salespeople or tourist guides.
When the fight against the virus finally triumphs, what will be its legacy? A melancholy one filled with corporate obituaries? Or is it possible to take advantage of this time in order to innovate and devise a winning strategy?
The tourism industry is one of the worst impacted industries. But, virtualization can come to rescue. Tourism can be elevated by using tools like augmented reality which overlays the computer-generated GPS, graphics, and video on the peak of the real-world view, augmenting the viewer’s insight of reality and of the environment. With an AR- strengthened context, information becomes interactive and simply tampered in a digital manner.
This technology has already been formulated by the tourism authorities of Florence in Italy. These experiences can even be customized and curated to fit an individual’s preferences by using artificial intelligence. Governments can permit private bodies to design virtual tourism applications where the government offers access for shooting tourist sites and making available internet infrastructure, historical literature, and art objects. These private agencies can build AR content and curate the experience. This can be carried out on a revenue-sharing ground in a public-private association framework. This would enhance overall revenue and eventually strengthen the feel and upkeep of tourist properties. Hotels too can set up augmented reality to superimpose additional tourist details to otherwise static maps.
Another deeply affected industry is the non-food retail and consumer durables industry. It is rumored that malls will no longer be supported. In this case, virtualization can be helpful is malls become aggregators of retail outlets. By creating their own virtual portal, the visitors can explore through each shop located within the mall. These applications can be created to facilitate 3D product visualizations using AR of the items kept inside stores for a try-before-use experience. For instance, Audi allows customers to form color schemes and to experience the car without visiting the showroom. Thus, the use of this technology will encourage customers to make an informed purchase decision with which they are more likely to be satisfied with, and for a prolonged period.
Countries like India should quickly follow these new technologies to broaden the customer base and enthusiasm without fearing that this will necessarily take away the possibilities present in our service sector. The government should break free from mundane roles like managing restaurants and hotels and redirect focus on creating suitable technology platforms to empower businesses.